Conference is being organized to share scholarly research on emerging ideas and, challenges in the field of Media, social change and sustainable development. Another dimension is to link the theory in both fields with the existing practice in the media industry. Further we will be looking forward to discuss the practices that advance the professions of development and media in the current scenario for the welfare of society. The conference will also highlight the current issues and problems in the society of Pakistan and discuss the significant of media in promoting the socio-economic development of Pakistan and betterment of society at large.